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The roots of the American west are imbedded deep in Vicki Long’s soul. She is the descendent of pioneers who endured the privations of the Mormon trail as they made their way to Utah. Her family was there with Brigham Young as he looked down upon the Salt Lake Valley and declared, “This is the place.”

While she long ago left the faith of her ancestors for different spiritual pursuits, her quest to blaze new trails has remained, a gift remains from these stalwarts of the frontier.

Vicki and her family lived all over the west as her father, an oil company executive, moved from town to town at the behest of his company. She has a native’s view of not only Utah, but Colorado, Idaho and Oklahoma where she lived as a girl. When the family came to Texas in the 1970s, the Lone Star experience rounded out an already well developed sense of place which was nurtured and cemented in college at the Hill Country’s Southwest Texas State University ( Now Texas State).

It was there that she had the genesis of a career in the hospitality industry working in restaurants, and moving from that to a successful stint in group sales for major hotel chains, often traveling internationally to develop business.

From there, she took her group sales skills forward to join Texas Bus Lines, a major statewide carrier and tour operator.

Meanwhile, her father had left his job as chief trainer with Conoco to form The Success Group, a Houston based audio visual firm specializing in training films. The clients included his former company, but also other Fortune 500 firms. When Vicki Long joined the company as director of sales, she expanded the product base and brought in new clients such as the mammoth Gulf States Toyota account.

After leaving The Success Group, Vicki Long carved out another career in Yellow Pages advertising before settling into her current career as publisher of Horseback Magazine where she has taken a fledgling local magazine statewide to become the most influential voice of the recreational horseman in the Southwest, the American region with the largest concentration of horses nationwide.

At Horseback, Vicki has developed a skill she always knew she had, but was never able to develop. She now writes a widely read monthly column, and her short stories published in the magazine have been marketed by her agent to the film and television industry, including the Hallmark Channel.

Carol Hollaway, Gulf Coast Bureau Chief

(832) 607-8264

Carol Hollaway brings 22 years of banking management and a no nonsense business approach to Horseback Magazine and Horseback Online.

Carol worked in the industry during both boom and bust years as a banking center branch manager and investment officer. She has seen it all in the sometimes frustrating, but always exciting world of business handling major accounts accounting for tens of millions throughout her career.

After leaving banking she served as a private insurance broker and investment adviser before founding two firms, The Tack Wagon Tack Shop and Equine Advantage, a manufacturer’s representative firm specializing in equestrian related items.

In 2005 Carol joined Horseback Magazine managing the wildly successful publication’s Gulf Coast office based in Houston. She continues in that capacity today, taking on the added duties of senior account representative with TSGM, owned by successful entrepreneurs Steven and Vicki Long.

She is married with two grown children and a horse named WiCa.

Carol brings a banker’s knowledge of the need for a business to advertise to Horseback Magazine.

She is also a longtime committee member of the Houston Livestock Show and Rodeo and has served as president of the Greater Houston Horse Council.

Diane Holt, Brazos Valley Bureau Chief

(936) 878-2678 Ranch

(713) 408-8114

Diane Holt brings the vast experience gained through 22 years of Multi Marketing experience, most recent Director of Sales and Marketing for five – major Houston radio stations.

Now a Brazos Valley rancher and devotee of Parelli Natural Horsemanship, she handles national, state and local accounts. In her spare time Diane designs equestrian playgrounds and writes an occasional story for Horseback.


(713) 202-7644
Lifelong journalist and author Steven Long brings a national reputation and talent for making special things happen to his current venture, Horseback Magazine, as the publication’s creative force. Steve has made the publication one of the nation’s most respected regional glossies targeting the recreational horseman. The magazine is distributed in Texas, New Mexico, Oklahoma and Louisiana.
Long is a triple threat. He is an editor, journalist, and entrepreneur most famous for his books on some of the most sensational true crime events in the nation. He has spent more than 2,000 hours in the courtroom, more time than most practicing lawyers spend there in a lifetime. He has covered some of the most important cases of the last two decades. Few can capture the drama of lawyer vs. lawyer quite like him.
His most recent book, Every Woman’s Nightmare (St. Martin’s Press) tells the story of the fairytale marriage and cold blooded murder of Utah’s Lori Hacking.  Steven’s true crime tale, Out of Control, (St. Martin’s Press), chronicled the strange murder of Dr. David Harris by his wife Clara.  In his first book, Death Without Dignity, (Texas Monthly Press, 1987) Steven Long wrote the sad story of catastrophic failure in a nursing home. The work prompted the Austin American-Statesman to call it the “literary equivalent of the movie Platoon.” The book won a State Bar of Texas Gavel Award for distinguished journalism.
Long began his career in radio but quickly moved to print. For most of 11 years, he served as editor and publisher of Galveston’s In Between Magazine, an award-winning alternative weekly famed for its gritty investigative work. His first freelance piece appeared in the respected Texas Observer. In the 1982 Texas election for governor, Steven Long asked the incumbent, Bill Clements, a question that changed the state’s history. “Would you appoint a consumer, for example, a housewife, to the Texas Public Utilities Commission?” The governor blundered and answered, “There isn’t a housewife in Texas qualified to serve on the PUC.” He lost the election.

After closing In Between, Steven Long carved out a career as a feature writer with the Houston Chronicle. One article resulted in the indictment, conviction and disbarment of the late Houston adoption lawyer Leslie Thacker for buying and selling crack babies in several Texas county jails. Another series of investigative stories ultimately resulted in the indictment and conviction of the head librarian of the oldest medical school west of the Mississippi for stealing rare and historic medical texts, some dating to the sixteenth century. He exposed the Texas prison system’s wholesale practice of allowing the use of inmates as subjects for medical residents to hone their skills in cosmetic surgery at a state teaching hospital.

Steven Long covered the Andrea Yates murder case for the New York Post from the scene to conviction. For the same paper, he found rogue CEO Ken Lay who hid for ten days when the Enron scandal broke. He covered the lengthy and complex trial of the Arthur Andersen accounting firm for Agence France Presse, as well as Crain’s Chicago Business. He has appeared on “Inside Edition,” the “CBS Early Show” and “Catherine Crier Live”, as well as “Mugshots” on Court TV. Steven worked as a consultant to “Dateline’s” segment on the sensational Robert Durst Case. He has appeared on “Northwest Afternoon” on ABC/KOMO in Seattle. Steven appeared on the E Network’s series, “Women Who Kill.” Long served as courtroom analyst and special correspondent with CNBC for its gavel to gavel coverage of the Enron execs Ken Lay and Jeffrey Skilling. During the proceedings he frequently appeared on the popular business channel’s “Squawk Box” and “Power Lunch” programs. Steven and his adopted horse Façade have appeared on Animal Planet’s “Animal Cops Houston.” Façade is an SPCA rescue animal. Steven and his wife Vicki recently adopted Flying Algonquin, a retired race horse saved from slaughter.

An avid horseman, he has been a contributor to Western Horseman magazine. His work has appeared frequently in the Houston Press. He secured one of the last, if not the final interview with the late actor Tony for Cowboys and Indians Magazine. Besides his writing career, Steven Long holds a certification in corporate community relations from the Center for Corporate Citizenship at Boston College.

Steven Long is a co-founder of the National Alliance of Urban Literacy Coalitions (Literacy USA), and served three terms on the national board of CASA, the Court Appointed Special Advocates Association, based in Seattle. CASA volunteers throughout the nation help the courts place abused and neglected children in safe and permanent homes. He currently serves on the organization’s prestigious Emeritus Advisory Board.
Steven Long is currently writing Ruby’s Passing, a fiction book based on a 1955 triple murder in the small Texas town where he grew up.
He also appears in the Katia Louise film, Saving America’s Horses, A Nation Betrayed.

He currently serves as Vice President of The Greater Houston Horse Council.

Leslie Greco, Oklahoma Bureau Chief

405-474-2969 Cell

Leslie Greco brings has spent a lifetime working with horses, newspapers and magazines.

She is a consummate publishing professional having worked for or owned several.

She is also a lifetime member of the American Quarter Horse Association, the United States Equestrian Association and a host of other professional affiliations.