New Year Brings New Opportunity

Print is most certainly not dead! Print ads last longer than a nano-second web banner ad, and ads in magazines and newspapers aren’t intrusive.

January/February Issue is our annual Rodeo Issue. Over 4,297,527 People Attended the Major Texas Rodeos in 2017 and Horseback will be putting out this issue under that name for the last time.

Also January/February launches our new name Uptown Country Life Magazine and new method of distribution direct mail to individual homes.


There has been a quiet migration of city bound residents to upscale country homes and estates over the past several years. Not small town folks but residents who love their land and the space affording them to live life to the fullest. This new breed of country residents have the horses, the country club memberships, love to entertain, and always want the best in fashion and home décor.


By distributing to the “cream of the crop” we will offer you a new client base reading our magazine because it celebrates their way of life.


With the placement of one ad you will be in both publications The Final Horseback Magazine, and the new Uptown Country Life Magazine.