Former Charlotte Motor Speedway SVP Named Chief Revenue Officer of Equestrian Sport Productions

Wellington, FL – February 9, 2017 – Dan Farrell has been named Chief Revenue Officer of Equestrian Sport Productions, LLC (ESP). After seventeen years with Charlotte Motor Speedway, most recently as Senior Vice President of Corporate Sales, Farrell will be responsible for identifying, initiating and closing revenue opportunities at the Palm Beach International Equestrian CenterTryon International Equestrian Center, and The Colorado Horse Park. Responsibilities will include sponsorship, special events, corporate events and a variety of guest experiences.
Farrell will also be responsible for the same business opportunities for the FEI World Equestrian Games™ 2018 Tryon. Tryon International Equestrian Center will host the renowned sporting event from September 10th through 23rd of 2018. Based on results from previous FEI World Equestrian Games, the global event is expected to attract more than 500,000 attendees from over 70 nations during the two-week period.
Dan Farrell will join Equestrian Sport Productions as the Chief Revenue Officer, overseeing Tryon International Equestrian Center, Palm Beach International Equestrian Center, and The Colorado Horse Park.
“We are very pleased Dan is joining the team,” said Mark Bellissimo, who serves as CEO of Equestrian Sport Productions, and is also the Managing Partner of Wellington Equestrian Partners (WEP), Tryon Equestrian Partners (TEP), and Colorado Equestrian Partners (CEP). “I am confident that he will be a major contributor for many years to come. We all look forward to working with him.”
TEP Chief Operating Officer of Carolina Operations Sharon Decker echoed Bellissimo’s sentiments.
“Dan brings a tremendous amount of energy, talent and competency to this role,” said Decker. “We are fortunate to have him and excited about the possibilities he brings to the team.”
Farrell is looking forward his new role and commented, “I’m excited for the next chapter in my life and for the opportunity to be a part of such an exciting project,” said Farrell. “Mark Bellissimo’s vision for the Tryon International Equestrian Center and the partner properties is truly amazing. To work alongside visionaries like Mark and Katherine Bellissimo and someone so respected throughout the Carolinas region like Sharon Decker is a once-in-a-lifetime opportunity.”
A sports management graduate of SUNY Courtland, Farrell has spent more than 20 years in sports sponsorship sales. He joined Charlotte Motor Speedway in May 1999 as Director of Sales for the Performance Racing Network (PRN) before being promoted to his most recent position in 2002. As Senior Vice President of Corporate Sales, Farrell led a team overseeing corporate sponsorships and entertainment, corporate event rentals and account management for properties including NASCAR, NHRA, World of Outlaws, concerts, and special events including the World Premier of Pixar’s “Cars” and Ford Mustang’s 50th Anniversary.
Tryon International Equestrian Center (TIEC) at Tryon Resort in Mill Spring, North Carolina, is one of the world’s premier equestrian lifestyle destinations and competition venues. Open to the public year-round, the facility offers onsite lodging, restaurants, shopping and a full calendar of competitions and events. Admission and parking for most events are free. For more information on Tryon International Equestrian Center please visit for details.
Palm Beach International Equestrian Center (PBIEC) in Wellington, Florida, is one of the largest show grounds in the world. The venue is home to the Winter Equestrian Festival (WEF) and sees more than 6,000 horses compete over 12 weeks. For more information on Palm Beach International Equestrian Center please visit
International Polo Club Palm Beach (IPC) is the premier polo destination in the world, hosting the largest field of high-goal teams and the most prestigious polo tournaments in the United States. Polo enthusiasts descend upon Wellington, Florida each year. Polo matches are open to the public, with a wide range of hospitality and guest seating that includes elegant grandstand viewing, field tailgating, stadium seating, field-side champagne brunch at The Pavilion, and exclusive sponsor boxes. For more information on IPC please visit
The Colorado Horse Park (CHP) is a leading equestrian venue located in Parker, Colorado. The park continues to serve as an iconic destination for numerous equestrian competitions and disciplines. Learn more about The Colorado Horse Park by visiting